Strategic content and personal branding specialist

Title: STRATEGIC CONTENT AND PERSONAL BRANDING SPECIALIST

Reports to: Chief Marketing Officer – Marketing Department

Job Type: Full time

Location: United States

Work Arrangement: Hybrid, beginning September 15th, 2026

Applicants must be authorized to work in the USA without sponsorship now or in the future.

The firm does not provide visa sponsorship.

We are seeking a Strategic Content and Personal Branding Specialist to support the firm’s growth and visibility by producing finance-focused editorial content and developing strong personal branding strategies for partners and the group across social media and digital platforms. The role is highly hands-on, content-driven, focused on clarity, consistency, and that reflects the firm's financial expertise.

KEY RESPONSIBILITIES

Editorial Content Production (Core Responsibility)

Produce a high volume of written content
Write clear, structured, and pedagogical content on financial topicssuch asinvestment, taxation, wealth management, financial markets, and financial strategy
Translate complex financial concepts into accessible, pedagogical editorial content
Adapt long-form content into multiple formats (articles, social media posts, short-form content)
Maintain a consistent editorial tone across all publications
Respect regulatory and compliance constraints related to financial communication

Personal Branding for Partners

Contribute to the development of partners’ personal brands on social media
Create and publish content across social media platforms (primarily professional Social Media & Digital Presence networks)
Support profile positioning, editorial tone, and content angles aligned with each partner’s expertise
Ensure alignment between personal messaging and the firm’s overall brand
Write and publish content on behalf of partners (ghostwriting)
Support the firm’s global social media content strategy
Participate in editorial planning and content calendars
Repurpose editorial content for social platforms to maximize reach and engagement
Monitor engagement and audience growth to improve content effectiveness

Editorial Strategy, Monitoring & Optimization

Contribute to the definition of editorial themes and content pillars
Perform ongoing monitoring of content performance and engagement
Identify opportunities to improve formats, angles, and storytelling
Stay informed on trends in finance, content creation, and digital communication

REQUIRED PROFILE

Skills and Mandatory Technical Skills

Mandatory to be fluent in French with excellent written French skills (grammar, structure, clarity) and have excellent command of English.

Strong ability to write about financial topics with accuracy and pedagogy
Solid knowledge of social media and digital content ecosystems
Ability to manage high content volumes while maintaining quality
Comfortable working with editorial calendars and content workflows

Soft Skills

Strong editorial judgment and attention to detail
Organized, reliable, and deadline-oriented
Autonomous and proactive
Curious mindset with an interest in finance and markets
Comfortable working with partners and senior stakeholders

EXPERIENCE

Background in communication, journalism, marketing, finance, or related field
3–6 years of experience in content creation, editorial roles, or personal branding
Experience with financial or professional services content is a strong plus

COMPENSATION RANGE

Depending on experience and contract type: $65,000 – $85,000 per year.

We offer a comprehensive benefits package, including:

Medical, dental, and vision insurance.
401(k) retirement plan with possible company match.
Paid time off (PTO) and holidays.

APPLY

Send your resume and cover letter to: pascale.villet@usafrancefinancials.com

https://www.usafrancefinancials.com

This position will offer support staff services to USAFrance Financials Group™ and is not registered to offer products & services. 8747972.1 Exp 2/28